Brand Identity Designer
Building Visual Systems That Position Businesses for Growth
I’m a graphic designer specializing in brand development, I collaborate with partners to create visual systems that balance strategy, clarity, and craft. My work focuses on helping brands communicate effectively through thoughtful design that feels cohesive, intentional, and lasting.
Worked with 20+ Brands
FEATURED PROJECTS.
Using strategy based design to shape how brands communicate.
BRINging projects to life through deep insight and collaboration with partners.
Drawing insights from each partner to create design decisions that effectively respond to their needs…
01
RESEARCH
Conduct in-depth research to understand audiences, market trends, and competitive landscapes, using interviews, surveys, and visual audits to gather insights that inform thoughtful brand and design decisions.
02
STRATEGY
Collaborate closely with the partner to define the core elements of their brand—including purpose, niche, voice, and personality—ensuring that all design decisions are grounded in a clear, intentional framework.
03
direction
Define the overall visual direction and tone for the project through moodboarding, reference systems, and visual exploration, establishing a clear aesthetic foundation that reflects the brand’s or project’s personality and purpose.
04
Concepting
Develop initial design concepts and variations based on research and defined direction, exploring multiple approaches to guide visual design and gather partner feedback for iterative refinement.
05
REFINEMENT
Collaborate with partners to iterate on selected concepts, fine-tuning design details, optimizing for clarity and functionality, and ensuring the work aligns with the brand framework and project objectives.
06
Execution
Translate finalized designs into fully realized applications, applying consistent visual language across all brand touchpoints, deliverables, and materials to ensure cohesion and strategic impact.
Got questions or need advice? Get clear insights to move forward.
What do you do?
How do you approach understanding a project?
What type of design work do you specialize in?
Which tools do you use?
How do you collaborate with partners or teams?
How do you balance creativity with practical constraints?
Hear insights from partners and team members—collaboration fuels success.
“Ethan is a talented and driven designer with a strong sense of craft in the projects he takes on. He has a natural eye for layout and branding, and he pushes himself to produce his best work. It’s been great to see him progressing in his career, and I’m excited to see where his design talent takes him next.”
Cordell Morris
@statebanksu
"Ethan was a pleasure to work with during the branding process for EntityWise Business Support. He took the time to understand our company and the image we wanted to present, delivering a brand that clearly reflects our professionalism. He was responsive, reliable, and easy to collaborate with throughout the process. I highly recommend Ethan to any business looking for high-quality branding and design."
Becky Lloyd
entitywisesolutions.com
